Issue #67

The LinkedIn Game Everyone’s Playing Wrong

Everyone’s got it backwards on LinkedIn. They show up trying to be their company’s spokesperson instead of being themselves. It’s like showing up to a dinner party in a mascot costume – sure, you’ll get attention, but for all the wrong reasons.

Here’s the thing about LinkedIn: it’s not a corporate megaphone, it’s a professional party. And at parties, people want to talk to people, not logos.

The 3-2 Rule That Changes Everything

I’ve found something interesting after years of watching LinkedIn: the best performers follow what I call the 3-2 rule. Three days of recruiting or company-related content, two days of whatever interests you professionally. It’s simple math that creates complex results.

Think of it like running a radio station. You need your hit songs (the professional content) but you also need your personality segments (the personal stories). Without both, you’re just another station playing the same top 40 hits.

The Content Creation Secret Nobody Talks About

Want to know the real secret to consistent content? Stop trying to be original. Start by being present. Comment on other people’s posts. That’s where your original ideas will come from – in the conversations, not in the void.

Then, block off 60-90 minutes. Just write. Don’t edit. Don’t overthink. It’s like cooking – prep all your ingredients (ideas) first, then cook everything in one batch.

The Invisible Algorithm Game

Here’s something counterintuitive: direct links in your posts are like putting up a wall between you and your audience. The algorithm sees them and thinks “Oh, they’re trying to send people away.” Save them for the comments, after people are already engaged.

It’s like hosting that dinner party again – you don’t start by telling people to go to another party. You make them want to stay at yours first.

The Feedback Loop Nobody Uses

Voice DMs and polls aren’t just features – they’re your focus group. Use them. When was the last time you actually asked your audience what they want to hear from you? It’s like being a chef who never leaves the kitchen to talk to their customers.

The Six-Month Rule

Great content isn’t one and done. The best posts you wrote six months ago? They’re still great. Update them. Refresh them. Your audience today isn’t the same as your audience then. Think of it like your favorite restaurant’s menu – the classics stay, but they get seasonal updates.